a Robert Nauta Studios Company
Yves Thuriès, France / U.S.A
When Yves Thuries —France’s best-Chocolat brand of artisan chocolates—asked us to redesign their packaging to enter the U.S.A market through Costco, we saw an opportunity that scaled far beyond the package. There’s a remarkable love and pride in the craftsmanship behind the choclates that wasn’t being communicated in the overall brand expression.
We redesigned every element of the brand aroundYves Thuries’s secret that no other chocolatiuer can possibly replicate – its people. They love the art of making choclates and the joy that comes from sharing it.