a Robert Nauta Studios Company
Go Soup! , U.S.A
A new way to make fresh natural soup on the go, for this project we designed the entire brand including the name and the logo.
For the packaging we designed 2 different onee, the first being open and black and white so the colors of the different soup labels would stand out, this packaging doubled as a carrying case for the hot soups. The second box was for all the different flavours as it would be sold in Costco stores for ease of displaying.
The labels on the cups showed different colors matching the flavour with a stylized drawing of the vegetable.